Effects of Brand Image & Perceived Value on Purchase Intention: A Case Study of Brand’s Consumer

碩士 === 遠東科技大學 === 行銷與流通管理系碩士班 === 105 === In these years, along with Taiwan's technology development and the living standard improvement, our society becomes an aging society and civil diseases occur. Health of people gradually becomes poor. Issues about health catch lots of people’s attention,...

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Bibliographic Details
Main Authors: Kuo, Fu-Jen, 郭輔仁
Other Authors: Chou, Ya-Yen
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/r44xd7