國中生智慧型手機使用者分享影音廣告之研究 —以享樂價值為中介變項
碩士 === 佛光大學 === 傳播學系 === 105 === This study uses the Smartphone to share the status of audio and video advertising as a research motive and takes the view of "social exchange theory" to explore the extent to which junior high school students use mobile phones to share audio and video adve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59740413092966112906 |