The Influence of the Advertising Spokesperson, Advertising Appeals and Fashion Involvement on Advertising Effects of Instagram
碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 105 === With a continuous development, online photo-sharing social networking service has become a significant place for fashion marketing. This study aims to find out which strategy fashion apparel brand should use to gain better advertising effects on such platforms...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99811544865182339892 |