The Effects of Message Presentation, Brand Involvement, Brand Loyalty, Brand Identification, and Stickiness on Users’ e-Word-of-Mouth and Purchase Intention: A Study on Illustrators’ Fan Pages on Instagram.
碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 105 === In recent years, the flourishing development of social media provides the users with not only a means to keep contact with their friends and present themselves, but also an important marketing channel. The rapid growth of Instagram, which focuses on vision-bas...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zchpfe |