The Study of the Effects of Source Credibility and Information Richness of “Facebook Sponsored Cosmetics Post” on Social Media
碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 105 === With the popularity of blog marketing, there are more and more venders cooperate with bloggers to make sponsored post on Facebook to persuade viewers to try or buy their products. The study aims to find out the effects of Facebook Sponsored Cosmetics Post. The...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8d3rxe |