The Study of the Effects of Source Credibility and Information Richness of “Facebook Sponsored Cosmetics Post” on Social Media

碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 105 === With the popularity of blog marketing, there are more and more venders cooperate with bloggers to make sponsored post on Facebook to persuade viewers to try or buy their products. The study aims to find out the effects of Facebook Sponsored Cosmetics Post. The...

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Bibliographic Details
Main Authors:	HUANG, LING-YAO, 黃齡瑤
Other Authors:	陳尚永
Format:	Others
Language:	zh-TW
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/8d3rxe

id	ndltd-TW-105FJU00023024
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spelling	ndltd-TW-105FJU000230242019-05-15T23:24:47Z http://ndltd.ncl.edu.tw/handle/8d3rxe The Study of the Effects of Source Credibility and Information Richness of “Facebook Sponsored Cosmetics Post” on Social Media 社群網站贊助式邀稿文來源可信度與資訊豐富度之效果研究－以臉書美妝時尚保養產品為例 HUANG, LING-YAO 黃齡瑤碩士輔仁大學大眾傳播學研究所碩士班 105 With the popularity of blog marketing, there are more and more venders cooperate with bloggers to make sponsored post on Facebook to persuade viewers to try or buy their products. The study aims to find out the effects of Facebook Sponsored Cosmetics Post. The study applied experiment with four-group design. The experiment manipulated two variables: Source Credibility (high and low) and Information Richness (high and low). There are 122 subjects participated in the experiment and their answers to the questionnaire were collected. The research result shows that Information Richness has partial significant effect on advertising effects, especially on purchase intention. The study also provides suggestions for Facebook Sponsored Cosmetics Post marketing and future study. 陳尚永 2017 學位論文 ; thesis 113 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 105 === With the popularity of blog marketing, there are more and more venders cooperate with bloggers to make sponsored post on Facebook to persuade viewers to try or buy their products. The study aims to find out the effects of Facebook Sponsored Cosmetics Post. The study applied experiment with four-group design. The experiment manipulated two variables: Source Credibility (high and low) and Information Richness (high and low). There are 122 subjects participated in the experiment and their answers to the questionnaire were collected. The research result shows that Information Richness has partial significant effect on advertising effects, especially on purchase intention. The study also provides suggestions for Facebook Sponsored Cosmetics Post marketing and future study.
author2	陳尚永
author_facet	陳尚永 HUANG, LING-YAO 黃齡瑤
author	HUANG, LING-YAO 黃齡瑤
spellingShingle	HUANG, LING-YAO 黃齡瑤 The Study of the Effects of Source Credibility and Information Richness of “Facebook Sponsored Cosmetics Post” on Social Media
author_sort	HUANG, LING-YAO
title	The Study of the Effects of Source Credibility and Information Richness of “Facebook Sponsored Cosmetics Post” on Social Media
title_short	The Study of the Effects of Source Credibility and Information Richness of “Facebook Sponsored Cosmetics Post” on Social Media
title_full	The Study of the Effects of Source Credibility and Information Richness of “Facebook Sponsored Cosmetics Post” on Social Media
title_fullStr	The Study of the Effects of Source Credibility and Information Richness of “Facebook Sponsored Cosmetics Post” on Social Media
title_full_unstemmed	The Study of the Effects of Source Credibility and Information Richness of “Facebook Sponsored Cosmetics Post” on Social Media
title_sort	study of the effects of source credibility and information richness of “facebook sponsored cosmetics post” on social media
publishDate	2017
url	http://ndltd.ncl.edu.tw/handle/8d3rxe
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The Study of the Effects of Source Credibility and Information Richness of “Facebook Sponsored Cosmetics Post” on Social Media

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