The Influence of Website Design and Emotion to Purchasing Intention - An Example of Thai Brand Shop in Pinkoi
碩士 === 輔仁大學 === 品牌與時尚經營管理碩士學位學程 === 105 === RESEARCHER: Phooriporn Arunphatthanachai SUPERVISOR: Dr. Gou-Fong Liaw KEY WORDS: Emotion, Brand content, Purchase Intention, Imagery and Website content This research is about the influence of website design and emotion to purchasing intention of Taiwan...
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07098906519275908855 |