The Effect of Important Factors of Product Endorsement Advertisements by Fashion Bloggers on Purchase Intention
碩士 === 輔仁大學 === 織品服裝學系碩士班 === 105 === Due to the rapid development of Internet and technology, people rely on the internet more and more. The fast-paced evolution oftechnology has created new opportunities for marketers, with blogs being one of the newest phenomena. Brands invest in online marketing...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87655306096543925175 |