Application of "Total Product" Concept in Studying the Museum Service Quality—A case study of National Museum of Marine Science and Technology
碩士 === 輔仁大學 === 博物館學研究所碩士班 === 105 === Museums today find themselves in a highly competitive environment, where simple collections and exhibitions are not enough to attract and keep museum visitors. The key to success for museums lies in providing services which meet visitors’ demands and expectat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30635082819254001645 |