The Influence of Different Product Attributes on the Effects of Assembling Instruction

碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 105 === Due to change of consumer pattern, DIY(Do-It-Yourself)has become a popular consumer behavior. Past research indicates that people are satisfied with DIY products when they feel well in their assembly process. So we know that instruction of DIY products is imp...

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Bibliographic Details
Main Authors: CHEN, HSUAN-YU, 陳宣妤
Other Authors: HUANG, LI-SHIA
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/ky47k4