The Influence of Advertising Disclosure, Promotion Restriction and Persuasion Knowledge on Consumer Evaluation
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 105 === In recent years, the methods of sales promotion become increasingly diverse, promotional advertising is still the most common marketing strategy. Most manufacturers use attractive slogans to catch consumers' attention. However, promotion is often accom...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2662gw |