The Effect of Content Consistency and Attention Inertia on Native Ads.
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 105 === In order to improve the effectiveness of advertising, advertisers have focused on a new type of advertising. This study argued that a consistent ad should have a better user experience than an inconsistent one. Native advertising emphasizes nature, low intru...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/14954783769218119558 |