The Relationships among Brand Image, Experiential Value, Consumer Innovativeness, Price Sensitivity, and Perceived Risk - The Case of Uber Taiwan
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 106 === In recent years, sharing economy firms are disrupting traditional industries across the globe. These firms bring significant economic, environmental, and entrepreneurial benefits. However, due to the regulations and environmental barriers, it is a challenge f...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/s9n75q |