A Study on the Effectiveness, Attention andSatisfaction of Local Residents for Festivals –Taking Luodong Art Carnival as an Example
碩士 === 醒吾科技大學 === 觀光休閒系所 === 105 === Abstract In order to increase the benefits of city marketing and demonstrate the achievements to the people, local festival activities have become a popular strategy worldwide recently. This research takes Luodong Art Carnival as an example to explore the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z96rd5 |