A Study on the Relationship between Brand Image、Awareness and Attitudes–Moderating Effect of Luxury Product
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 105 === In the past, high-priced luxury goods are often the privilege of the rich consumers. But with the progress of Internet technology and cultural changes, department stores continue to introduce a variety of products, as well as high-priced brand flagship stores...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4n3md6 |