Applying TAM Theory to Examine the Female Consumer’s Intentions of online shopping for Clothes in Hanoi
碩士 === 義守大學 === 企業管理學系 === 105 === The objectives of this study is to explore factors that affect online shopping behavior of female customer in Hanoi city, that help develop the online shopping channel and meet the needs of customers. The quantitative survey was carried out here is the main approac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rxgsm4 |