INVESTIGATING THE IMPACT OF MARKETING MIX ON VIETNAMESE PURCHASING BEHAVIORS AT SUPERMARKETS
碩士 === 義守大學 === 企業管理學系 === 105 === The study was carried out to “Investigating the impact of marketing mix on Vietnamese purchasing behaviors at supermarkets”. After analyzing the current consuming behaviors at supermarkets, the study helped figure out which marketing elements impact on Vietnamese p...
Main Author: | |
---|---|
Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/5ja3k7 |