INVESTIGATING THE IMPACT OF MARKETING MIX ON VIETNAMESE PURCHASING BEHAVIORS AT SUPERMARKETS

碩士 === 義守大學 === 企業管理學系 === 105 === The study was carried out to “Investigating the impact of marketing mix on Vietnamese purchasing behaviors at supermarkets”. After analyzing the current consuming behaviors at supermarkets, the study helped figure out which marketing elements impact on Vietnamese p...

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Bibliographic Details
Main Author: Ngo Chi Dung
Other Authors: Wan-Ching Chang
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/5ja3k7