Exploring the Consumers’ Purchase Intention toward Travel Site with the view of Para-Social Presence

碩士 === 義守大學 === 企業管理學系 === 105 === With the progress of science and technology, the use of Internet in consumption has become one of the most important means for modern people, and consumers can through the site, instantly understand the product and important information, and compare the impact of t...

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Bibliographic Details
Main Authors:	Chia-Fu Tai, 戴嘉甫
Other Authors:	Yue-Yang Chen
Format:	Others
Language:	zh-TW
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/8w827m

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spelling	ndltd-TW-105ISU051210242019-05-15T23:39:16Z http://ndltd.ncl.edu.tw/handle/8w827m Exploring the Consumers’ Purchase Intention toward Travel Site with the view of Para-Social Presence 以類社會臨場感之觀點探究消費者旅遊網站之購買意圖 Chia-Fu Tai 戴嘉甫碩士義守大學企業管理學系 105 With the progress of science and technology, the use of Internet in consumption has become one of the most important means for modern people, and consumers can through the site, instantly understand the product and important information, and compare the impact of the tourism industry. Drawing on the theory of Para-Social Present, this present study examines the effects of “Intimacy”, “Sense of Understanding”, “Dominance”, “Involvement”, and “Positive” on the buying intention towards travel sites for their trips. The results showed that the “sense of dominance”, “participation” and “positive view” have significant impact upon the buying attitude toward travel site, which in turn affects the intention of the purchase of the travel site. Yue-Yang Chen 陳岳陽 2017 學位論文 ; thesis 50 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 義守大學 === 企業管理學系 === 105 === With the progress of science and technology, the use of Internet in consumption has become one of the most important means for modern people, and consumers can through the site, instantly understand the product and important information, and compare the impact of the tourism industry. Drawing on the theory of Para-Social Present, this present study examines the effects of “Intimacy”, “Sense of Understanding”, “Dominance”, “Involvement”, and “Positive” on the buying intention towards travel sites for their trips. The results showed that the “sense of dominance”, “participation” and “positive view” have significant impact upon the buying attitude toward travel site, which in turn affects the intention of the purchase of the travel site.
author2	Yue-Yang Chen
author_facet	Yue-Yang Chen Chia-Fu Tai 戴嘉甫
author	Chia-Fu Tai 戴嘉甫
spellingShingle	Chia-Fu Tai 戴嘉甫 Exploring the Consumers’ Purchase Intention toward Travel Site with the view of Para-Social Presence
author_sort	Chia-Fu Tai
title	Exploring the Consumers’ Purchase Intention toward Travel Site with the view of Para-Social Presence
title_short	Exploring the Consumers’ Purchase Intention toward Travel Site with the view of Para-Social Presence
title_full	Exploring the Consumers’ Purchase Intention toward Travel Site with the view of Para-Social Presence
title_fullStr	Exploring the Consumers’ Purchase Intention toward Travel Site with the view of Para-Social Presence
title_full_unstemmed	Exploring the Consumers’ Purchase Intention toward Travel Site with the view of Para-Social Presence
title_sort	exploring the consumers’ purchase intention toward travel site with the view of para-social presence
publishDate	2017
url	http://ndltd.ncl.edu.tw/handle/8w827m
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Exploring the Consumers’ Purchase Intention toward Travel Site with the view of Para-Social Presence

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