Exploring the Consumers’ Purchase Intention toward Travel Site with the view of Para-Social Presence
碩士 === 義守大學 === 企業管理學系 === 105 === With the progress of science and technology, the use of Internet in consumption has become one of the most important means for modern people, and consumers can through the site, instantly understand the product and important information, and compare the impact of t...
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ndltd-TW-105ISU051210242019-05-15T23:39:16Z http://ndltd.ncl.edu.tw/handle/8w827m Exploring the Consumers’ Purchase Intention toward Travel Site with the view of Para-Social Presence 以類社會臨場感之觀點探究消費者旅遊網站之購買意圖 Chia-Fu Tai 戴嘉甫 碩士 義守大學 企業管理學系 105 With the progress of science and technology, the use of Internet in consumption has become one of the most important means for modern people, and consumers can through the site, instantly understand the product and important information, and compare the impact of the tourism industry. Drawing on the theory of Para-Social Present, this present study examines the effects of “Intimacy”, “Sense of Understanding”, “Dominance”, “Involvement”, and “Positive” on the buying intention towards travel sites for their trips. The results showed that the “sense of dominance”, “participation” and “positive view” have significant impact upon the buying attitude toward travel site, which in turn affects the intention of the purchase of the travel site. Yue-Yang Chen 陳岳陽 2017 學位論文 ; thesis 50 zh-TW |
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碩士 === 義守大學 === 企業管理學系 === 105 === With the progress of science and technology, the use of Internet in consumption has become one of the most important means for modern people, and consumers can through the site, instantly understand the product and important information, and compare the impact of the tourism industry. Drawing on the theory of Para-Social Present, this present study examines the effects of “Intimacy”, “Sense of Understanding”, “Dominance”, “Involvement”, and “Positive” on the buying intention towards travel sites for their trips. The results showed that the “sense of dominance”, “participation” and “positive view” have significant impact upon the buying attitude toward travel site, which in turn affects the intention of the purchase of the travel site.
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author2 |
Yue-Yang Chen |
author_facet |
Yue-Yang Chen Chia-Fu Tai 戴嘉甫 |
author |
Chia-Fu Tai 戴嘉甫 |
spellingShingle |
Chia-Fu Tai 戴嘉甫 Exploring the Consumers’ Purchase Intention toward Travel Site with the view of Para-Social Presence |
author_sort |
Chia-Fu Tai |
title |
Exploring the Consumers’ Purchase Intention toward Travel Site with the view of Para-Social Presence |
title_short |
Exploring the Consumers’ Purchase Intention toward Travel Site with the view of Para-Social Presence |
title_full |
Exploring the Consumers’ Purchase Intention toward Travel Site with the view of Para-Social Presence |
title_fullStr |
Exploring the Consumers’ Purchase Intention toward Travel Site with the view of Para-Social Presence |
title_full_unstemmed |
Exploring the Consumers’ Purchase Intention toward Travel Site with the view of Para-Social Presence |
title_sort |
exploring the consumers’ purchase intention toward travel site with the view of para-social presence |
publishDate |
2017 |
url |
http://ndltd.ncl.edu.tw/handle/8w827m |
work_keys_str_mv |
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