The Study of Hakka Ethnic Cultural Identity on Purchase Intention for Hakka Cultural and Creative Products
碩士 === 義守大學 === 管理碩博士班 === 105 === The main purposes of this study were to understand the perceptions and differences of Hakka ethnic between Hakka cultural identity and purchase intention for Hakka cultural and creative products, and to examine the influence effects of Hakka cultural identity towar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q5v3dj |