The Effect of Perceived Product Quality and Service Quality on Customer Loyalty–A Case Study of Coffee Shop Chains
碩士 === 景文科技大學 === 旅遊管理系觀光與餐旅管理碩士班 === 105 === This study will focus on research of the relationship between product quality and service quality for consumers in the coffee chain market, and customer loyalty of famous coffee shop chains, using the following chains as examples: Dante, Starbucks and Ik...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r8qa6q |