Exploring consumer social commerce intention based on social capital theory: An example of facebook marketplace community
碩士 === 開南大學 === 商學院碩士班 === 105 === With the popularity of Facebook, more and more people use Facebook. One of its features especially catch people’s attention: Facebook marketplace community. People can get to meet new friends through this commercial community, as well as purchase and sell goods. Ho...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09830956915952672378 |