The Effects of Experiential Marketing for Mobile Game Players on Customer Loyalty
碩士 === 開南大學 === 商學院碩士班 === 105 === In this smart phone more and more developed generation, everyone has a smart phone walking on the road is already a common sight. Smart phones in addition to the basic Internet, call, send and receive letters and other functions, all kinds of mobile games are also...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11375921086696818733 |