Exploring the Relationship Between Customer Satisfaction and Brand Loyalty from the Experiential Marketing Viewpoint－The Case of Coffee Chain Stores
碩士 === 開南大學 === 商學院碩士在職專班 === 105 === Due to the rising of living standards in Taiwan in past decades, customers are willing to pay more to focus on their personal styles and tastes. For example, having a cup of coffee everyday becomes a part of life. The traditional promotion strategy cannot no mor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4v6z83 |