Exploring the Relationship Between Customer Satisfaction and Brand Loyalty from the Experiential Marketing Viewpoint-The Case of Coffee Chain Stores

碩士 === 開南大學 === 商學院碩士在職專班 === 105 === Due to the rising of living standards in Taiwan in past decades, customers are willing to pay more to focus on their personal styles and tastes. For example, having a cup of coffee everyday becomes a part of life. The traditional promotion strategy cannot no mor...

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Bibliographic Details
Main Authors: CHUNG,YIN-MIN, 鍾尹敏
Other Authors: CHEN,HSIAO-YING
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/4v6z83