The Study of Key Strategic Factors in Running Sport Marketing

碩士 === 開南大學 === 商學院碩士在職專班 === 105 === Abstract In recent years, road race events have quickly become a burgeoning trend due to the increased environmental and health awareness. Taiwanese citizens have paid more attention to the methods and environments to spend their leisure, and sports as leisure...

Full description

Bibliographic Details
Main Authors: YANG, YING-CHEN, 楊穎蓁
Other Authors: CHEN, KUO-CHIA
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/55372732102899977623