The Influence of Department Stores Anniversary Promotion Activity on Customer Purchase Intention

碩士 === 開南大學 === 商學院碩士在職專班 === 105 === The economic recovery in Taiwan has improved the quality of life of her citizens and facilitated economic growth in the services industry. Among the businesses in the services industry, we should pay close attention to department stores as they have the largest...

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Bibliographic Details
Main Authors: TSAI,YU-CHUN, 蔡毓純
Other Authors: CHENG,YU-SHU
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/77453124589214391264