A Study of the Effects of Personality Traits, Professional Ability, Service Quality, Brand Image on Customer Satisfaction-Cases of Fitness Club

碩士 === 崑山科技大學 === 企業管理研究所 === 105 === This study aims the current situation of the fitness clubs in Tainan, and adopt health club members and staff (managers, managers, fitness coaches) to be research samples. Finally, we collet 757 questinairs. The first motivation and purpose of this study is to v...

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Bibliographic Details
Main Authors: Kai-Hung Cheng, 鄭凱鴻
Other Authors: Hou Ou-Yang
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/21639351414593126330