A Study of the Effect of the Professional Competency, Quality Service, Brand Image, Purchasing Behavior and Switch Cost on Customers' Loyalty- Cases of Gymnastic Coachess
碩士 === 崑山科技大學 === 企業管理研究所 === 106 === The complete professional competency benchmarks for fitness instructors were established in this study. Through qualitative research, the professional competency, quality service, brand image, purchase behaviour, switch cost, and customers' loyalty correspo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kyf59p |