Study on the Effect of Repurchase Intention among Brand Image, Service Quality and Perceived Value : An example of Starbucks Coffee
碩士 === 國立高雄應用科技大學 === 財富與稅務管理系 === 105 === Coffee was introduced to Taiwan in the 18th century. With the exploding demand for coffee among modern people, coffee has gradually influenced the life of most people. Appointments, parties and relaxations are often set in café, making it the second house o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72372961999093630447 |