The Relationships among Perceived Risk, Brand Trust, Conformity Behavior, and Recare Intention:Taking an Example from Patients of K Hospital in Kaohsiung.

碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 105 === Since the healthcare system was carried out in 1995, all the changes, from liberalization of healthcare industry to the rapid growth of private hospitals, make a great impact on the administration of public hospitals. The research aims to investigate the...

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Bibliographic Details
Main Authors: LIN,YI-HSUAN, 林怡萱
Other Authors: HUANG,YI-CHUN
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/7vtq6m