The Effect of Merger on Automobile Market Share - A Case Study of a Brand Dealer in Southern Taiwan

碩士 === 國立高雄應用科技大學 === 國際企業系碩士在職專班 === 105 === A merger of H company under NISSAN brands which induced by the global financial tsunami was completed. This study applies multiple regression model to investigate the influence to NISSAN market share causing by the merger of H company, as well as to anal...

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Bibliographic Details
Main Authors: HSU, TSUNG-MING, 許淙銘
Other Authors: LEE, CHIEN-HUI
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/ajq5v4