Influences of Personalization and Placement of Mobile Advertisement on Advertisement Effect
碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 105 === As the popularity of smartphones, personal computers are no longer the only internet access, the proportion of using smartphones to surf the web is getting higher and higher. The multimedia ads appearing on the webpage are becoming more and more diverse,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16084545110185403482 |