Research on Brand Image, Customer Satisfaction and Customer Loyalty - Taking Kaohsiung Department Store as an Example
碩士 === 高苑科技大學 === 經營管理研究所 === 105 === This study takes Kaohsiung Department Store as an example to explore the relationship among brand image, customer satisfaction and customer loyalty through literature analysis and empirical research. Taking the customers of department store in Kaohsiung as the r...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/apf42h |