Product involvement, trust, perceived value of the purchase intention - Take agricultural product traceability as an example
碩士 === 高苑科技大學 === 經營管理研究所 === 105 === In recent years, Taiwan has faced many food safety problems, so that consumers shrouded in the shadow of health risks. Moreover, the situation has created a crisis where consumers lost confidence in the safety of food. Consumers began to pay attention to th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/thb26w |