The Impact of Brand Equity on Post-Purchase Intention: A Case Study in Vietnam
碩士 === 龍華科技大學 === 企業管理系碩士班 === 105 === Mobile devices have become an indispensable part of human life base on the rapid development of electronic technology. Apple and Samsung are two largest companies in this industry with the variety of products. The aim of this study is to analyze which factors o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4t7qgn |