Discussion on the Influence of Internet TV Platform on Consumers' Willingness to PurchaseTaking Ling Tung University as an Example
碩士 === 嶺東科技大學 === 企業管理系碩士班 === 105 === In 2014, “My Love from the Star” a South Korean Television Series, was an Asian phenomenon. This TV Series proved that we can through the way of “product placement” to affecting the customer's intention to buy, to achieve the purpose of marketing. Therefor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76mdm3 |