The Effect of Brand Reputation on Consumers’ Purchase Intention in the Hypermarket Industry: The Role of Users’ Mobile Commerce Experience
碩士 === 嶺東科技大學 === 行銷與流通管理系碩士班 === 105 === Mobile commerce has developed rapidly with the growing development of Internet applications, making the integration of online and offline applications and related experiences of mobile commerce users crucial. Moreover, studies have indicated that brand reput...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6bk788 |