The Effect of Commercial Hotel Service Staff Uniform Type on Consumers Overall Attitude and Overall Liking:The Moderating Effect of The Consumer 's Travel Motivation

碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 105 === How to improve the consumer perception of commercial hotel for increasing competitive ability was always a critical issue for academic researchers and practitioners. The study selected commercial hotel consumers as the research objects. The purposes of the...

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Bibliographic Details
Main Authors: Zeng, Ji-Yu, 曾吉煜
Other Authors: WANG, CHIH-HUNG
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/4sv677