A study on the relationships among nostalgic experience marketing,brand image, experiential value, and customer satisfaction of Tainan old building
碩士 === 康寧大學 === 企業管理研究所 === 105 === The nostalgia trend of Tainan old buildings is in and blows up the old building fever in Taiwan. A hipster tour to old streets and old houses, or a visit to old buildings which are repurposed as guest houses, café, restaurants,and art galleries are popular among c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8s9uwe |