A Study of the Relationship among Experiential Marketing, Experiential Value, Visitor's Satisfaction and Revisiting Willingness- A Case Study of the Tourists in Lukang
碩士 === 康寧大學 === 企業管理研究所 === 105 === This study aims to explore the relationship among experiential marketing, experiential value, visitor's satisfaction and revisiting willingness. The research applied SPSS21 to conduct statistical analysis, and distributed 413 questionnaires, of which 400 were...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3yhpdx |