Constructing an Evaluation System for Customers' Perceived Value : An Example of Department Stores in Tainan

碩士 === 康寧大學 === 企業管理研究所 === 105 === The economic growth and lifestyle shifts of recent years has caused great economic growth in the Taiwanese market. Many malls are vying with one another, and increasing a corporation’s perceived value and how to stimulate consumer desires have become important iss...

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Bibliographic Details
Main Authors: Yeh Wan Chen, 葉婉甄
Other Authors: Jui-Mei Yien
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/68nrrb