An Application of the Leisure Management for the Business Model of the Tea Industry: A Case Study of Ancient Tree Tea
碩士 === 康寧大學 === 休閒管理研究所 === 105 === The purpose of this thesis was to apply a new marketing method to promote Pu-Erh tea in Taiwan. The head of this study ran a business for selling watches and jewelry. These years, he expanded his career to tea beverage. Since the tea industry in Taiwan had been qu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/epd8p2 |