The Research of Service Quality, Customer Satisfaction, Product Involvement and Customer Loyalty - An Example of TV Shopping Channel
碩士 === 康寧大學 === 資訊傳播研究所 === 105 === TV shopping in Taiwan can be said that it entered a period of great maturity and prosperity after around 1999, and became a new, popular shopping channels and methods; however, under pressure of competitive market, declining economy, and especially the impact and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2wf6qa |