Do you want to enhance the APP’s function? Exploring consumers’ intention from free App to in app purchase based on individual characteristics.
碩士 === 銘傳大學 === 企業管理學系 === 105 === As the smart phones have gained popularity and provide various functions, software companies begin to design a lot of APPs (mobile application) for smart phone users. Software companies usually offer free APPs for users, and also provide in app purchase service for...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09467622060391340155 |