The Effectof Trade Show Exhibitor's Opportunistic Behavior on the Avoidance Behavior of Trade Show Visitors: Perceived Risk as Moderator
碩士 === 銘傳大學 === 企業管理學系 === 105 === To offer a more comprehensive view of trade show theories, this research would dig into participants’ attitude toward exhibitors’ speculation behavior to see if speculation behavior could affect the lose of participants’ trust and avoidance behavior. These years, t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98751030294117121939 |