A Study of Factors Influencing Retailers’ Adoption Intention of Mobile Payment: Pull-Push-Mooring Model

碩士 === 銘傳大學 === 企業管理學系 === 105 === In recent year, due to the rise of smart phones, the technology of monetary flow digitalization is improved than before. In addition to ATM or third-party payment, the mobile payment becomes an emerging and innovative form supporting online transaction. In 2015, Ta...

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Bibliographic Details
Main Authors: KUO, JHUAN-YING, 郭顓瑛
Other Authors: CHEN, CHUN-DER
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/36440977059066026269