The Effect of In-Store Logistics Performance and Showroom Experiences on the Customer Loyalty

碩士 === 銘傳大學 === 企業管理學系 === 105 === Today, retailers are still using the traditional ways of selling products to consumers: brand recognition, pricing and promotion to try to achieve competitive advantage. Advances in globalization and information technology have become increasingly complex in the re...

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Bibliographic Details
Main Authors: CHEN, SZ-HUA, 陳思樺
Other Authors: CHUANG, YI-FEI
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/79892903290172581299