The Effect of In-Store Logistics Performance and Showroom Experiences on the Customer Loyalty
碩士 === 銘傳大學 === 企業管理學系 === 105 === Today, retailers are still using the traditional ways of selling products to consumers: brand recognition, pricing and promotion to try to achieve competitive advantage. Advances in globalization and information technology have become increasingly complex in the re...
Main Authors: | CHEN, SZ-HUA, 陳思樺 |
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Other Authors: | CHUANG, YI-FEI |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/79892903290172581299 |
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