The Relationships between Negative Switching Barrier and Negative Behavioral Results: Based on the Stimulus-organism-response Framework
碩士 === 銘傳大學 === 企業管理學系 === 105 === Prior studies investigating customer behavioral intention typically focus on the direct effect of switching barriers. Little research exists on negative emotions. As a result, this study aims to investigate not only the determinants of customer’s behavioral intenti...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20617501161829766595 |