A Study of Factors Influencing Crowdfunding Projects Investment Intention：A Theory of Social Exchange and The Customer Value Perspective
碩士 === 銘傳大學 === 企業管理學系 === 105 === In recent year, the third party mobile payment has infiltrated into every aspect of people’s life. When the barriers of payment industry in China are disappearing step by step, the financial life of consumers is also changing at the same time. In order to expand ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05321043254233577464 |