A Study of Factors Influencing Crowdfunding Projects Investment Intention：A Theory of Social Exchange and The Customer Value Perspective

• Main Authors: ZHANG, KAI-LAI, 張凱來
• Other Authors: CHEN, CHUN-DER
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/05321043254233577464

碩士 === 銘傳大學 === 企業管理學系 === 105 === In recent year, the third party mobile payment has infiltrated into every aspect of people’s life. When the barriers of payment industry in China are disappearing step by step, the financial life of consumers is also changing at the same time. In order to expand market and gain profit, the third party payment enterprises have to make consumers be willing to use their payment products. Therefore, the objective of this study is to explore factors influencing user’s usage intention of third party payment, the Ali-Pay, based on Technology Acceptance Model (TAM) and Perceived Risk Theory. 320 valid responses were collected from China and we find that all hypotheses are supported, except that privacy and service risks have no any significant effect on user’s trust. From this study, we hope to contribute nascent knowledge for online banking phenomenon and provide some beneficial enlightenments to the third-party payment enterprises for designing an effective and attractive application platform through our study for practitioners.